SHUE

overview

sneaker enthusiasts often collect high end sneakers such as jordans, yeezy, nike and adidas. Most of these sneakers are expensive so it's important for them to look their best in them. the shue tag uses monochromatic  and split-complementary color scheme to build a color style guide for sneaker collectors or anyone who's interested in sneaker fashion. This project also included a series of social media ads, posters and other marketing materials to promote the product.

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the challenge was to design the brand and physical product that would work well with all the sneakers on the market and be easy for users to recognize and use.

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